PS: - Below article was posted on LinkedIn in 2016, some of the data about marketing spends may not be relevant now but the whole idea still is valid. In an era where startups are mushrooming in all verticals, there are different approaches which are gaining traction on how one can build and develop a... Continue Reading →

One of the many things which i have noticed over the past few years has been how wrong I have been about my perception of many folks whom am meeting face to face for the first time. Before I meet them I would have probably read about them on their LinkedIn profile or other social... Continue Reading →

This week I was fortunate to spend some time with Pradeep Goyal of CashOverFlow.in to give an interview on my personal journey in finance and digital marketing The interview talks about My journey of how i started in the stock markets.How it lead to my first venture of a stock advisory service?How i made a... Continue Reading →

After reading the above brilliant quote from Darren Hardy (author of Compound effect) I have become self-aware of a phenomenon which has been happening all the time. I have noticed that I am treating myself on a different weighing scale (mostly lower) when it comes to giving advice. Most often the bar at which I... Continue Reading →

Around a month back met a friend who has moved into a new home and told me that after 2 weeks in the new home he decided to buy a refrigerator costing 1 lakh. Having known him for over 25 years this sort of spending seemed very unlike him.When asked he said his wife and... Continue Reading →

Most of you would have heard about MSG( Mono-sodium glutamate) due to its past association with Maggi but I was surprised to know from a friend that the same MSG is now being used to enhance taste in almost all forms of food in restaurants. The new name for MSG is  tasting powder and yes... Continue Reading →

As a student of  economics, I love to study the price patterns of commodities and try to pick up reasons for the price movement. I recently studied the price of chicken and why it has stayed at the same level for almost a decade. I noticed a similar pattern in the price of oils which... Continue Reading →

Last week I happened to be at the Bullet Proof investment seminar at Chennai and had the pleasure of listening to the wisdom of Nilesh Shah. He bought out very interesting stats to showcase that India will finally grow after the painful transition from the economy from informal to formal.He ended the talk in raising... Continue Reading →

One of the most important levers which we marketers use is the principle of scarcity which encourages people to make a purchase decision on the basis of perceived scarcity of a product or service. It is a well-known fact that people will respond differently when they know that something is scarce and in short supply. A superb... Continue Reading →

One of the most vivid memories which I have about my own childhood is the fact that my brother coaxed my mother into getting Maggi based on the ‘Bas 2 Minute’ TV campaign. The funniest part was after the Maggi was made at home my brother and me did not even touch it because it... Continue Reading →