One of the most important levers which we marketers use is the principle of scarcity which encourages people to make a purchase decision on the basis of perceived scarcity of a product or service. It is a well-known fact that people will respond differently when they know that something is scarce and in short supply. A superb... Continue Reading →

One of the most vivid memories which I have about my own childhood is the fact that my brother coaxed my mother into getting Maggi based on the ‘Bas 2 Minute’ TV campaign. The funniest part was after the Maggi was made at home my brother and me did not even touch it because it... Continue Reading →

Last week I listened to the ShunyaOne podcast which featured Pravin Jadhav from PaytmMoney. The podcast has several interesting nuggets on how the PaytmMoney journey started and what challenges they had to solve in bringing out this platform live. But for me, the most important part of the conversation was this statement that most of... Continue Reading →

Opening a restaurant is the most common business idea which folks in major metros have but most don't realise the nuts and bolts of how the restaurants work. Having attempted to open a restaurant or food delivery business I have been a close observer of the restaurant business and would like to explain one of... Continue Reading →

Around a month back I read a Facebook post which talked about how south Koreans mostly ate vegetarian food before the 1960s as most people could not afford meat or seafood of any form. Contrast this to its current positioning as "Carnivore's paradise". There is a strong link between meat eating and economic growth. In... Continue Reading →

During one of the podcasts, Tim Ferris mentioned about having a positive frame of mind when viewing how things in your life. He bought about this point by pointing out to a common phenomenon which happens when you begin noticing more of certain things ever since you have started thinking about it. Imagine you decide... Continue Reading →

One of the things which get often discussed these days is that there is a declining trend in reading newspapers and in general act of consuming news of any sort. Working for one of the group company owning a newspaper in India means that people do look up to my opinion on this topic. As... Continue Reading →

Most days we have no control over how the day is going to pan out, you could be happy that you achieved what you had planned or could be sad because things did not work out. This is is because regardless of how you feel we dont control most things which happen in our day.... Continue Reading →

Yesterday I listened to this beautiful podcast between Naval Ravikant and Kapil Gupta on how we have romanticized hard work and how in general it is wrong advice to give. It does sound counterintuitive but I would suggest you read on further to understand more. Hard Work means Success? Over time the general narrative for... Continue Reading →