Around a month back met a friend who has moved into a new home and told me that after 2 weeks in the new home he decided to buy a refrigerator costing 1 lakh. Having known him for over 25 years this sort of spending seemed very unlike him.When asked he said his wife and... Continue Reading →

Most of you would have heard about MSG( Mono-sodium glutamate) due to its past association with Maggi but I was surprised to know from a friend that the same MSG is now being used to enhance taste in almost all forms of food in restaurants. The new name for MSG is  tasting powder and yes... Continue Reading →

As a student of  economics, I love to study the price patterns of commodities and try to pick up reasons for the price movement. I recently studied the price of chicken and why it has stayed at the same level for almost a decade. I noticed a similar pattern in the price of oils which... Continue Reading →

Last week I happened to be at the Bullet Proof investment seminar at Chennai and had the pleasure of listening to the wisdom of Nilesh Shah. He bought out very interesting stats to showcase that India will finally grow after the painful transition from the economy from informal to formal.He ended the talk in raising... Continue Reading →

One of the most important levers which we marketers use is the principle of scarcity which encourages people to make a purchase decision on the basis of perceived scarcity of a product or service. It is a well-known fact that people will respond differently when they know that something is scarce and in short supply. A superb... Continue Reading →

One of the most vivid memories which I have about my own childhood is the fact that my brother coaxed my mother into getting Maggi based on the ‘Bas 2 Minute’ TV campaign. The funniest part was after the Maggi was made at home my brother and me did not even touch it because it... Continue Reading →

Last week I listened to the ShunyaOne podcast which featured Pravin Jadhav from PaytmMoney. The podcast has several interesting nuggets on how the PaytmMoney journey started and what challenges they had to solve in bringing out this platform live. But for me, the most important part of the conversation was this statement that most of... Continue Reading →

Opening a restaurant is the most common business idea which folks in major metros have but most don't realise the nuts and bolts of how the restaurants work. Having attempted to open a restaurant or food delivery business I have been a close observer of the restaurant business and would like to explain one of... Continue Reading →

Around a month back I read a Facebook post which talked about how south Koreans mostly ate vegetarian food before the 1960s as most people could not afford meat or seafood of any form. Contrast this to its current positioning as "Carnivore's paradise". There is a strong link between meat eating and economic growth. In... Continue Reading →