Monthly Archives: December 2015

नमस्ते – 2016 will be the Year when Digital finally goes truly Vernacular.

As the year is coming to end, I was thinking about the Digital trend which we should watch out for in the coming year. After much thought, I figured that one trend which is gaining some momentum and expected to become mainstream in 2016.The trend which I am talking about is the vernacular internet. Booming Vernacular […]

A Brilliant Landing Page: One that gives 20% Conversion Rate via Adwords.

In the CRO (Conversion Rate Optimization) world, it is not often one hears of B2C landing page having conversions in the range of 20% !. In simple terms, this means that if 100 people visit the landing page via organic or paid means, around 20 of them take the action which we intended the user […]

Swiggy – Why they would SHUTDOWN soon!

In all the hype about startups and funding people seem to forget that businesses exist to make profit and they are not about growing at breakneck speed  to capture market share first . Unit economics must match up very soon in the business else it will end up in a spiral of fund raises reaching […]