Monthly Archives: June 2013

SUV or small Car : What makes sense ?

One more article in the series which highlights difference between emotional purchases versus rational purchases..  Just got off the phone with a friend who wants to upgrade his car from Alto to SUV/MUV(Innova or XUV 500) and i had a hard time explaining him that it does not make sense because you dont buy a […]

Find out the secret sauce of Instagram, Pinterest, Facebook and Foursquare

One of the questions which come to mind while reading about the stupendous success of Instagram is “How a company which has only 12 employees built a product which hooked up 30+million users in a short span of time?” What is the secret sauce which makes Instagram drive its 30+ million users to use the product frequently? During […]